Manitoba ad campaign will promote buying local amid U.S. tariff standoff

The Manitoba government is launching an advertising campaign to convince people to buy local goods and services.

With the United States threatening to impose tariffs on Canadian goods, Premier Wab Kinew says it’s important for Manitobans to support the local economy.

“These past few weeks have made it clear that we need to diversify our economy and trading partners and buying Manitoban or Canadian will help create strong businesses and jobs here in Manitoba,” Kniew said.

The Manitoba premier says the province will spend about $140,000 over the next month on the campaign, but it’s not clear whether the ad campaign itself is entirely local. Kinew repeatedly declined to clarify whether some of the advertising money will go to international social media platforms.

The government says the campaign will start on digital platforms and later expand to billboards and radio.

The province has also set up a website that provides links to products made in Manitoba and in other parts of Canada.

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