Big Story staff pick #2: The rise and fall of Canada’s cannabis industry
Posted December 21, 2022 9:29 am.
In today’s Big Story podcast, we asked different Frequency staff members which TBS episodes resonated most with them in 2022. As we take a break from releasing new episodes over the holidays, we felt this was the perfect time to revisit these old favourites, and give you a bit of a glimpse into all the work that goes into making your favourite shows.
In the second installment of our Staff Picks series, Frequency’s manager of business development, Diana Keay, explains what she found so fascinating — and heartbreaking — about journalist Omar Mouallem’s deep dive into the Canadian cannabis industry.
—ORIGINAL SHOW NOTES—
It was supposed to make billions upon billions as an industry, and the investors were chasing millions of their own. Instead, thousands of Canadians were left holding empty bags, having lost jobs, savings and opportunities to the promise of fast money and an industry that could never have possibly matched the hype.
How did (almost) everyone get the weed industry so wrong? And what happened to those Canadians who bought into the hype?
GUEST: Omar Mouallem, reporting in Canadian Business
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