Is Canada missing the mark on cannabis tourism?

A cannabis plant approaching maturity is shown in Fenwick, Ont., on Tuesday, June 26, 2018. THE CANADIAN PRESS/ Tijana Martin

By Analysis by The Big Story podcast

Posted December 3, 2025 6:17 am.

Last Updated December 3, 2025 8:15 am.

Imagine a wine tour experience, but for cannabis.

Canada has strict consumption regulations for cannabis products, although government-owned weed shops decorate plazas across the country. That gap between retail shops versus consumption spaces has hospitality and business experts alike urging Ottawa to take advantage of a tourism goldmine.

Host Richard Southern speaks to Susan Dupej, a post-doctorate fellow at the University of Guelph, to discuss Canada’s current tolerance for tourists looking for a cannabis-friendly experience, and what steps our government should take to reach our potential.

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