Manitobans react to American liquors returning to shelves for a limited time
Posted May 19, 2026 5:37 pm.
Last Updated May 19, 2026 6:30 pm.
Manitoba Liquor Marts have lifted their ban on U.S. liquors, again, while supplies last.
The company announced Monday that they are clearing out expiring stocks, with some at a discounted price.
“Mixed feelings, of course. I mean, I am part of Canada Strong, Canada Proud, elbows up movement initiative, but if we’ve already paid for it, then…if it’s going towards a good cause, it’s good for me,” said Tyson Dyck, a consumer.
Sandra Kowalski, another consumer, said, “I think it’s, on the one hand, great. Because I missed some of the products. More importantly, I think it’s a great initiative to have things on the shelf so we can sell them and make a profit for charities. I think that’s just wonderful.”
Rebel Lister, another consumer, said, “If it’s going to charity, then I’m ok with it. As long as they don’t see a penny.”
Manitoba Liquor and Lotteries (MBLL) said in a statement to CityNews, “While most U.S.-made products aren’t near expiring yet, a few of the liqueurs are starting to approach the end of their retail shelf life—that’s why we’re moving them to the last chance section and selling them at a reduced price.”
After American products were first put back on the shelves for a limited time in December of last year, the province raised $2.6 million, all donated to charity and Manitobans lined up left and right.
The MBLL confirmed that once again, no money will be going back to the U.S., something that the province supports. According to Minister of Municipal and Northern Relations Glen Simard, the province would rather see that money help people here at home than send another dollar south of the border.
It’s important to remember that the discounts won’t apply to all American products, but select wines and spirits could see a discount of up to 30 per cent. But would Manitobans welcome the idea of more American products returning to the shelves on a more permanent basis?
“Hell no,” said Lister.
Kowalski, saying, “Not at the detriment of buying Canadian. No. I mean, it’d be nice. But I don’t really want to support the U.S. at all right now.”
Dyck added, “I don’t need to drink the American whiskey if there is a Canadian equivalent. So yeah, there’s plenty of great Canadian options. I don’t need to buy American right now.”
