How TikTok is changing the music industry
Posted March 11, 2022 8:16 am.
For the first time, this year’s JUNO’s Fan Choice award will be decided in partnership with the social media platform. TikTok has allowed a new breed of Canadian musicians to find their way into ears and hearts around the country in a space that has no CanCon requirements.
At a time when artists are increasingly dissatisfied with streaming platforms like Spotify, traditional record sales are almost zero and the most notable independent music platform was just purchased by a gaming company, it’s worth considering how the platforms we listen on shape the music that we hear.
GUEST: Richard Trapunski, editor of music, tech and local business at NOW Magazine.
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