How TikTok is changing the music industry

By The Big Story

For the first time, this year’s JUNO’s Fan Choice award will be decided in partnership with the social media platform. TikTok has allowed a new breed of Canadian musicians to find their way into ears and hearts around the country in a space that has no CanCon requirements.

At a time when artists are increasingly dissatisfied with streaming platforms like Spotify, traditional record sales are almost zero and the most notable independent music platform was just purchased by a gaming company, it’s worth considering how the platforms we listen on shape the music that we hear.

GUEST: Richard Trapunski, editor of music, tech and local business at NOW Magazine.

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